I was responsible for managing and optimizing the website structure, ensuring complex technical information was presented in a clear and accessible way for non-technical users. The work focused on content organization, service and product page structure, SEO-oriented copy, and overall site clarity to support credibility and conversion.

In parallel, the brand’s social media presence was managed, covering content planning, visual assets, and ongoing updates to maintain a professional and consistent digital presence aligned with the business’s technical authority.

AI-based tools were also used to support content production and visual execution for social media, including platforms such as Midjourney and Nano Banana for advertising imagery, and ChatGPT for copy generation, ideation, and content structuring, improving speed, consistency, and output quality.